Carrd offers an affordable Free plan as well as several paid plans. The Carrd pricing model is divided into four tiers, each aimed at different user needs. The Free plan is ideal and often good enough for basic one-page websites and hobby projects, while the Pro plans offer a wider range of features. These include custom domains, forms, analytics, widgets, and other advanced options.
Carrd Pricing at a Glance
Here is a table that covers all plans including price and use cases.
| Plan | Starting price | Sites included |
| Free | $0/year | Up to 3 (Basic websites & trying Carrd) |
| Pro Lite | $9/year | Up to 3* (Personal sites & simple portfolios) |
| Pro Standard | $19/year | Up to 10* (Professional websites, portfolios & small businesses) |
| Pro Plus | $49/year | Up to 25* (Advanced users & complex projects) |
*Higher site limits are available for paid plans at additional annual prices.
For most people building a professional Carrd website, Pro Standard is likely to be the most useful plan. Paid Carrd plans can also be purchased with higher site limits. Pro Lite goes up to 25 sites for $29/year, while Pro Standard and Pro Plus can both support up to 1,000 sites, at $599/year and $999/year, respectively.

Is Carrd Free?
Carrd’s Free plan allows you to build up to 3 sites for free. You can use all of its core features. You can use free templates or start with a blank page. When starting with a blank page, you can change colors and backgrounds, add containers, text, lists, images, buttons, videos, links, audio, icons, galleries, tables, timers, dividers, slideshows, and control elements.
When you want to publish a page under the Free plan, you can do so using a custom Carrd subdomain. You will also have the “Made with Carrd” branding in the footer.
The Free plan is free, but that doesn’t mean it is useless. If you are just starting with your online presence or business and are not quite sure what kind of results you can expect, the Free plan is a great choice. You can test not only the web design waters but also your business setup.
On the other hand, you can use and test Carrd with this plan without having to hurry. If you later decide to switch to a paid plan, there is also a 7-day trial that lets you test its additional Pro features.
Carrd Pro Plans Explained
Here is a detailed breakdown of each paid plan, including who or what type of business each plan is best suited for.
Pro Lite
$9/year
Pro Lite is the entry-level paid Carrd plan and is a good option if you want more design freedom than the free plan provides, but don’t need a custom domain or business-oriented features such as forms and widgets.
It still allows you to build up to three sites, but removes the Carrd branding and gives you access to premium templates, custom templates, higher-quality images, video uploads, slideshows, QR codes, and other additional features.
Pro Lite is a good fit for:
- Personal websites
- Simple portfolios
- Link in bio
- Artists and creatives
- Small personal projects
- Anyone who wants a more polished Carrd site without needing a custom domain
If you only need a simple professional-looking website and don’t need forms, analytics, or a custom domain, Pro Lite may be enough.
Pro Standard
$19/year
Pro Standard is the mid-tier plan and probably the most useful option for people who want to use Carrd for a professional website. It includes everything from Pro Lite, but increases the site limit to 10 and, more importantly, adds features such as custom domains, forms, widgets, embeds, analytics, meta tags, and local fonts.
This makes it a much better fit for websites where you want to build a proper online presence rather than simply experiment with Carrd.
Pro Standard is a good fit for:
- Photographers
- Designers
- Freelancers
- Creators
- Small businesses
- Professional portfolios
- Landing pages that collect leads or email sign-ups
- Storefronts
For example, if you are creating a photography portfolio and want to use your own domain, add a contact form, connect analytics, and remove Carrd branding, Pro Standard is probably the plan you would want to look at first.
Pro Plus
$49/year
Pro Plus is Carrd’s highest-tier plan and is aimed more at advanced users who need features beyond a typical portfolio or business website. It includes everything available in Pro Standard, but adds more advanced tools such as custom forms, advanced settings, site downloads, redirects, password protection, variables, custom site files, and canonical URLs.
It also allows you to build up to 25 sites at the standard price, with higher site limits available if you need to manage a much larger number of websites.
Pro Plus is a good fit for:
- Developers
- Advanced Carrd users
- Agencies or people managing many websites
- Projects requiring custom forms or advanced settings
- Users who need to download and modify their site’s source files
For most people building a portfolio, landing page, personal website, or small business site, Pro Plus will probably be more than they need. Its additional features become useful when you want more control over how Carrd sites work behind the scenes.

Does Carrd Pro Include a Custom Domain?
If you want a custom domain URL, you will need to purchase the Carrd Pro Standard or Carrd Pro Plus plan. Carrd pricing does not include the cost of a custom domain, and Carrd also doesn’t sell domains. You need to use a third-party provider such as GoDaddy, Porkbun, Namecheap, or another domain registrar. Many of them offer discounts for the first year of registration, or for the first few years when you register a domain for a longer period.
If you have the right Carrd plan, you can create your site and, when you go to the Publish section, choose the option “Publish to a custom domain.”

Which Carrd Plan Do You Need?
If you’re having a hard time deciding which plan is best for you and are still comparing them all, here is a short guide that might help:
Choose Free if…
- You are just experimenting with Carrd
- You need a simple personal website
- You don’t mind using a Carrd subdomain
- You don’t need advanced features such as forms, analytics, or custom domains
Choose Pro Lite if…
- You want to remove Carrd branding
- You want access to premium and custom templates
- You need better image and video options
- You don’t need a custom domain, forms, or analytics
Choose Pro Standard if…
- You want to use a custom domain
- You are building a professional portfolio or business website
- You need contact or signup forms
- You want analytics, widgets, embeds, or custom meta tags
- You need to manage more than three sites
Choose Pro Plus if…
- You need advanced forms or custom functionality
- You want access to advanced settings and custom code options
- You need to download your site’s source files
- You manage many websites or need more control over your Carrd sites
- You need features such as redirects, password protection, variables, or custom site files
Is Carrd Pro Worth It?
For many users, Carrd Pro is worth the cost because the annual price is relatively low compared with the features it adds. The Free plan is enough for basic websites, but a custom domain, no Carrd branding, forms, analytics, and other Pro features can make a noticeable difference if you are using your site professionally.
For a personal project, the Free or Pro Lite plan may be enough. If your website represents your business, portfolio, or services, Pro Standard is probably the most useful option for most users.
The best website plan is the one that gives you exactly what you need — and nothing you don’t.
Carrd Pricing for Photographers
For photographers, Pro Standard is likely the most practical Carrd plan. A photography portfolio usually benefits from a custom domain, no Carrd branding, contact forms, analytics, and better control over the site’s presentation.
You can also start with a ready-made portfolio template instead of designing everything from scratch. This can make Carrd a relatively inexpensive way to create a professional photography website without paying for a more complex website platform.
Final Verdict: Is Carrd Worth the Cost?
If you only need a simple website, Carrd’s Free plan can be enough to get started. For a more professional website, Pro Lite adds useful design features, while Pro Standard offers the best balance for most photographers, creators, freelancers, and small businesses.
Pro Plus is mainly worth considering if you need advanced functionality or manage a larger number of sites.
Overall, Carrd is particularly attractive if you want a simple, affordable website without the complexity of a traditional website builder.
FAQ
Yes. Carrd has a Free plan that allows you to build and publish up to three websites using its core features.
Paid Carrd plans start at $9/year for Pro Lite, $19/year for Pro Standard, and $49/year for Pro Plus.
Yes. The Free plan lets you create up to three sites without paying a subscription.
Yes. Custom domains are available with Pro Standard and Pro Plus plans. The domain itself needs to be purchased separately from a domain registrar.
For a professional website, it can be. Pro adds features such as custom domains, no Carrd branding, forms, analytics, and other advanced options.
Yes. You can build and publish up to three basic websites with Carrd’s Free plan without paying.

